Welcome to The Ignition Room

The Ignition Room...

... is a marketing community designed to educate, inform, inspire and provide confidence to marketers of any level in helping build a strong effectiveness culture at their organisation, and to strive for marketing excellence.

Run by Go Ignite, in partnership with the IPA, the primary purpose of the Ignition Room is to foster a community of marketers who are committed to improving their effectiveness in driving business growth. Specifically, it aims to:

• Promote a culture of marketing effectiveness by encouraging marketers to focus on strategies that truly drive business outcomes.
• Provide education and resources on best practices in marketing effectiveness, including measurement, strategy, and execution.
• Create a network of marketing professionals who can learn from each other’s experiences, challenges, and successes.
• Inspire innovation and creativity in marketing effectiveness approaches by showcasing case studies and success stories.
• The Ignition Room seeks to elevate the role of marketing within organizations by demonstrating its impact on business performance and growth.

Welcome to The Ignition Room